40 Songs Shortform – reappraise the visual language associated with some of U2’s best loved songs.
40 creators from across the world have created 60 second pieces that are soundtracked by the band’s re-recorded songs.
Creators include a skate crew from Mexico City, a Ukrainian photographer and an aerial filmmaker from New Zealand who lives next to One Tree Hill. Each visual piece is accompanied by a compelling story about why it was made and will be hosted and shared on the respective creator’s social media channels and linked by the hashtag #U2SOS40.
Campaign started Feb 21st at Noon EST with ‘Stories For Boys’ as a trailer then the other 39 will roll out in lead up to and after album’s release on March 17th.
They will be posted on the creators accounts on IG, TT and then altogether on U2’s YouTube Shorts platform.
Watch the videos below: